Communicating the benefits of your products or services will enable your customers to understand the value of your offering.
Developing customer value propositions help you to communicate your true worth to your customers. If distinctive, measurable and sustainable they also arm you against your competition.
Placed at the core of your marketing activities and done well, your customer value propositions will:
· Help you market your product or service more successfully
· Win more orders
· Increase your profitability
This is a two hour, interactive, marketing workshop. You will be given the tools, processes, time and guidance to focus on your business and your competitors.
You will need your business cards for one of the exercises so please bring plenty along with you.
The workshop will be delivered by Cynara Livera of Clearly, Simply, Truly Marketing Management; a marketing strategist and planner.
Cynara began her career as a post graduate chemist and strongly believes that marketing is more a science than a black art.
New product development highlighted the importance of market driven, not technology led, product and service development. From there her role became more customer focused as she moved into marketing research and ultimately full-service marketing management.
Cynara practises evidence based marketing and takes a systematic, pragmatic approach to customer engagement.